Call to Interaction – Dmotion Journey

Event - Dmotion Launch

On March 16, 2023, in the beautiful setting of Factory NoLo, the innovative location in the heart of Milan, YEG! officially presented D*motion, during the CALL TO INTERACTION event.

The new digital method capable of creating strategic content, engaging experiences and meaningful interactions, providing concrete data on the Customer Journey for each type of user, before, during and after the event.

The first and true tool that will permanently change the Event Industry.

The data collected is a quantitative and qualitative representation of user performance and engagement, allowing ROInt, or Return On Interaction, to be scientifically calculated.

A hundred guests including journalists and representatives of major international Brands attended the exclusive event, witnessing the exciting presentation led by YEG! which simultaneously presented the new Strategic Partnership with Cvent, the global giant and first Player in the world of Digital Platforms.

A great and fundamental new asset for YEG! which confirms itself as an innovative and visionary Player in the Events and Communication Industry, ready to support the needs of Industry 4.0 in the evolution of Business.