New partnership between YEG! and Cvent to launch 4.0 platform for D*motion events

Partnership - CVENT

YEG! and Cvent, two of the leading Innovation Players in the event industry, have announced a groundbreaking Strategic Partnership, bringing Cvent’s world-leading event technology to the Italian market, combined with YEG!’s Content Strategy expertise and innovative technologies.

A central component of the new offering is D*motion from YEG!

D*Motion is a proprietary integrated method that combines data science, neuroanalysis, and digital interaction technologies to enable marketing and sales professionals to learn how consumers interact with their products and messages at events.

Through the collection and interpretation of audience behavior data, the physical or digital event is transformed into pure interaction, with strategic KPIs returned.

The mission of YEG! is to improve interaction between companies and targets through vertical data-driven event design. Through the collection, management, interpretation and reprocessing of user behavior data, the concept of event is transformed and becomes pure interaction. D*motion, the YEG! method collects real and concrete data from any type of user, experience and interaction.

The partnership between YEG! and Cvent includes an open day in mid-March 2023 at Factory NoLo, an exclusive location in the heart of Milan.

YEG! has strengthened its data science and go-to-market strategy with a series of new hires in digital areas and with data science and sales modeling partners such as IULM University.