YEG! designs and produces original corporate and institutional events with a high innovation content, conceived through a dynamic creative process that includes conception, design and execution.
YEG! stands out for its consolidated experience in logistical organisation and production, combined with the ability to manage traditional, hybrid and digital events.
The philosophy of YEG! is inspired by the MAYA (Most Advanced Yet Acceptable) principle: to achieve the highest possible level of innovation without pushing the boundaries of audience or context acceptance.
The perfect hybridisation between innovative tools and the delivery of memorable experiences.
The mission of YEG! is to stimulate interaction between companies and their target audiences through the research, development and design of data-driven events where the information gathered is used to improve the quality of the user experience.
242 events produced in 2022
6 locations worldwide
69 professionals making up the team
72 communication projects
72 corporate image projects
19.483 guests involved
The organisational set-up of YEG! is a winning combination of experience, synergy and adaptability, made possible by the ecosystem of Business Units that make up the company, each with specific competences and a precise focus on the needs of customers in its sector.
The Business Units operate in an integrated manner and enable the best in-house expertise to be activated for each project.
The passion, collaboration and expertise of different professionals are the essential values that guarantee a high level of quality and efficiency.
YEG! MICE designs, creates and produces engaging and exclusive experiences, realising memorable projects with international visibility. There are no limits to the imagination, as YEG! has the highest level of stagecraft research.
The experience and professionalism of the logistics department, combined with the pioneering and transversal approach of the creative department, ensure the best performance, always linked to precise and careful budget optimisation.
YEG! Pharma & Healthcare is the Group’s business unit specialised in the management of medical meetings and events.
A team with solid experience, equipped with specific know-how that guarantees healthcare stakeholders full compliance with national and corporate codes of ethics.
Our story is about people, constant innovation, rigour and creativity.
In the heart of the capital, YEG! ROMA is the Hub for creative design and video production.
With 7 audio and video post-production rooms and a Chromakey studio, it provides post-production and CGI, produces commercials, emotional videos, industrial films, documentaries, TV programmes, Cartoons and 2D/3D Motion Graphic.
The Business Unit also has a strong specialisation in the design and realisation of events for institutional clients.
YEG! INTERNATIONAL specialises in handling large international clients.
The dedicated and exclusive multilingual team is divided between the headquarters in Milan and those in London, Istanbul and Jacksonville.
The high level of specialisation and the strategic distribution on an international level guarantee strongly time-to-market support, consultancy and production services, with no limits dictated by distances or geographical areas.
VENTANA Group is the company specialising in Incoming and Leisure.
A brand with long and proven experience, but at the same time a reality that is always new, always listening and always growing.
Ventana Group’s great knowledge of the logistical dynamics of the world of travel has allowed it to harmonise its two distinct and complementary identities: those of creative travellers and communicators, with a passion for organisation.
FACTORY Studios represents the Group’s most innovative and digital approach.
The Business Unit specialises in transforming, innovating and enhancing audience experiences through the integration of digital products, services and technologies, fostering engagement and interaction between participants.
Discover YEG!'s integrated system for scientifically measuring the real success of any kind of event.
D*motion is the YEG! method of creating content, experience and interactions to collect real data on user behaviour before, during and after the event.
By providing a quantitative and qualitative representation of the performance and level of user participation, this data allows us to calculate the «Return On Interaction», the return in terms of the success of the event.
The YEG! method foresees the inclusion within the Customer Journey of Digital Engagement moments that stimulate the user to actively participate in the initiatives.
For each of these interactions D*motion is able to measure the user’s level of participation and performance, even going so far as to measure psychological aspects through NeuroAnalysis techniques.
Engagement Rate
Returns the success in terms of active participation of guests at the event by evaluating all planned interaction moments: before, during and after the event. Starting from participant registration to gamification and edutainment activities.
Interest Rate
Returns the performance levels obtained during the moments of digital activations, evaluating the results on quizzes, business and customer surveys.
Emotional Rate
Returns the emotional participation in all content shown, through the detection of facial micro-movements, thus determining the emotions of the target. These tools detect unfiltered and genuine responses given by the user.
YEG! and Cvent, two of the leading Innovation Players in the event industry, have announced a groundbreaking Strategic Partnership, bringing Cvent’s world-leading event technology to the Italian market, combined...
It is increasingly difficult to distinguish real news from fake news. Even in the medical and scientific fields, the use of the net by users is massive. For this...
Scientific popularization in medicine is a delicate and important task that enables the population to be properly oriented to health protection. This is the fundamental purpose of the School...
On the occasion of the first leg of Italy at hand tour 2022, YEG! and Múses – European Academy of Essences presented the seven essences created to tell, on...
On March 16, 2023, in the beautiful setting of Factory NoLo, the innovative location in the heart of Milan, YEG! officially presented D*motion, during the CALL TO INTERACTION event....
E’ un lab per la creazione di contenuto, che asseconda la necessità quotidiana di format creativi che YEG! sottopone ai propri clienti.
Múses, “The European Academy of Essences,” has chosen YEG! for an exclusive partnership.YEG! together with Múses has created an extremely innovative sensory marketing project built to engage all five...
YEG! offers the special opportunity to meet the participating teams of the GC32 World Championship, one of the most iconic international sporting competitions, and enjoy the journey as a...
Stories of four-legged sports and friendships is a YEG! series about a new approach to dog education: one that moves from the practice of a sports discipline to create...
A YEG! production present in its capacity as Content Creator and House of Production, in the spaces of Superstudio Più in via Tortona. On May 18, 2022 the appointment...
SustainAbilities is the format that Factory Studios, in collaboration with proGea, offers to Brands that want to address CSR issues. The format consists of a path of on and...
Let’s talk about your next successful event.
Factory NoLo is the location in the heart of Milan for immersive events, with a 10x10 m projectable stage and an integrated technology set-up for physical, hybrid and full digital events.
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MÙSES - European Academy of Essences, under the management of YEG!, is a cultural and exhibition project, which develops important educational events, studies and sensory marketing research for national and international brands.
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