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Discover YEG!'s integrated system for scientifically measuring the real success of any kind of event.


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Located in Milan's fast-growing NoLo district, Factory NoLo is the exclusive location for immersive events and the beating heart of innovation.


MÙSES - European Academy of Essences, under the management of YEG!, is a cultural and exhibition project, which develops important educational events, studies and sensory marketing research for national and international brands.


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